Marketing agencies in Europe by country: where to hire and what it costs
The same ranking of marketing agencies, written for Poland, Spain and Germany – so a company in the US or UK can compare countries before comparing agencies.
Rankings of marketing agencies in Europe by country
France
Poland
Spain
United Kingdom
Germany
Austria
Belgium
Denmark
Italy
Romania
Switzerland
Czech Republic
Netherlands
United States
If you are hiring a marketing agency abroad, the country decides a lot before the agency does: the languages your campaigns can run in, the price per hour and how close the team is to your buyers. This page compares marketing agencies in Europe country by country and links to my written ranking for each country.
How marketing agencies in Europe differ by country
Marketing agencies in Europe fall into two groups. Agencies in Poland and Spain compete on performance skills at a moderate price and many of them work mainly for foreign clients. Agencies in Germany work mostly for German-speaking markets, at Western European rates, and are the right choice when your buyers are in the DACH region.
Marketing agencies in Europe: which country for which goal
Choose marketing agencies in Europe by the market you want to win, not only by price:
- English-speaking markets and e-commerce – Poland has the deepest pool of performance agencies used to US and UK clients, from paid social to multilingual campaigns.
- Spanish-speaking markets (Spain, Latin America) – an agency in Spain gives you native copy, creative and media experience in Spanish.
- DACH (Germany, Austria, Switzerland) – a German agency knows the German B2B buyer and the expectations of German consumers.
- Several European markets at once – a multilingual agency in Poland usually costs less than separate local agencies in every country.
What marketing agencies in Europe charge
Rates for marketing agencies in Europe vary by country more than by agency size. In my rankings, most agencies in Poland charge $50–99 per hour and some $25–49; agencies in Spain charge $25–99, with strategy consultancies at $150–199. German agencies rarely publish hourly rates and usually price at Western European levels. Compare what is included – strategy, creative, media buying and reporting – rather than the monthly fee alone.
How to choose between marketing agencies in Europe
Whatever country you choose, ask every marketing agency on your shortlist for campaign results in your target market and language, the name of the person who will run your account and a sample monthly report. Keep the ad accounts and analytics in your own company’s name.
Marketing agencies in Europe: FAQ
The questions buyers ask most before hiring marketing agencies in Europe.
Which country has the cheapest marketing agencies in Europe?
The cheapest marketing agencies in Europe in my rankings are in Poland and Spain, where most agencies charge $25–99 per hour. Agencies in Germany are usually more expensive.
Do marketing agencies in Europe work in English?
Yes, many marketing agencies in Europe work in English, especially in Poland, where agencies often serve mainly foreign clients. Confirm English-language reporting before you sign, particularly with smaller local agencies.
Can one marketing agency in Europe run campaigns in several countries?
Yes, one marketing agency in Europe can run campaigns in several countries if it has native speakers for each market; MONSOON from Poznań, for example, runs paid media in six languages.
