Best Google Ads Agencies in Portugal (2026): 5 Agencies Reviewed

Portugal is a small search market but an attractive base for paid search: many Portuguese agencies run Google Ads for brands selling across Europe and the US, from Lisbon, Porto and the textile and manufacturing towns of the north. This ranking is written for a company from the US, the UK, another EU country or the Nordics that wants to hire Google Ads agencies in Portugal – to win Portuguese customers, or to have campaigns for several markets run by a Portuguese team. I kept 5 agencies, all registered and headquartered in Portugal, and for each one I read the NIPC (company number), legal form and registered seat in eInforma.pt and, where noted, nif.pt.

Google Ads agencies in Portugal at a glance

If you only have a minute, these are the Google Ads agencies in Portugal I would shortlist as a foreign company, in the order I would contact them. Each is reviewed below, with its registry data on its company profile.

Codedesign – Lisbon data-driven performance agency with Google Partner status, a revenue-share model and teams in the US and Singapore.
WhiteKube – Lisbon paid-media specialist that shows Google Premier Partner and Facebook Business Partner badges on its site.
Weboost – Porto-area performance and martech agency with Google Ads at the core of its PPC work.
Gigantic Digital Growth – Lisbon growth agency combining Google Ads, conversion optimisation and SEO for B2B and services.
WAY – Guimarães digital commerce agency running Google Ads for textile and home brands selling abroad.

Not sure which one to pick?

Tell me your goals and budget and I will recommend the best fit. Free, no obligation.

Get a free recommendation

How I ranked the Google Ads agencies in Portugal

I ranked the Google Ads agencies in Portugal by quality first, fit for a foreign client second and price third:

Partner badges – whether the agency shows a Google Partner or Premier Partner badge on its site. Codedesign links to its Google Partners profile and WhiteKube shows a Premier badge; I did not check badges for Weboost or Gigantic Digital Growth, and WAY shows no readable one. I read badges on the agencies’ own websites and did not cross-check them in Google’s Partners directory.
Reviews – Clutch only, where there are enough reviews to mean something: Codedesign has 38, Weboost 9 and Gigantic Digital Growth 6. WAY has three and WhiteKube one, which I do not treat as usable samples.
Track record – named clients and case studies. Case-study numbers are the agencies’ own claims, and I quote them as what the agency reports.
Fit for a foreign buyer – English, campaigns in several countries and clear terms.
Registration – NIPC, legal form and registered seat come from eInforma.pt and nif.pt, free sites that republish Portuguese register data. Several agencies trade under a brand that differs from the company name, and I give the company for each. I did not read filed accounts, so I quote no revenue figures.

The list includes only firms registered and headquartered in Portugal. I left out the Portuguese offices of the international advertising holding groups. Three of these agencies – WhiteKube, Weboost and WAY – also appear in my ranking of Meta ads agencies in Portugal, reviewed there for paid social.

The 5 best Google Ads agencies in Portugal, reviewed

Every Google Ads agency in Portugal below gets the same treatment: who they are, what clients say, the facts that matter when you hire, and my opinion on who should – and should not – work with them.

1. Codedesign

Lisbon data-driven performance agency with Google Partner status, a revenue-share model and teams in the US and Singapore

Codedesign is a Lisbon-headquartered digital marketing agency with teams in Boston, Orange County and Singapore. It runs Google Ads, Microsoft (Bing) Ads, Display, Amazon, DSP and programmatic and LinkedIn campaigns alongside SEO and analytics, and its site links to its Google Partners profile; the tier is not stated, so I treat it as Google Partner. Its site says it works on a revenue-share model rather than a flat fee. The agency reports +150% brand revenue for Chicco and a 15% lower dependency on Booking.com for NAU Hotels. Sources disagree on when it was founded – Clutch gives 2013, but the registration data I saw do not clearly match – so I leave the year open. It is Portuguese-founded, and I found no foreign group ownership.

What clients say. Clutch: 4.8/5 from 38 reviews, the largest review sample in this ranking. Named clients include VELUX, Chicco, Nestlé, Tranquilidade, Randstad, NAU Hotels and Perfumes & Companhia.

Facts: Lisbon · 50–249 people · $50–99/h · minimum project $5,000 · English, Portuguese.

My take: the agency I would call first when an international brand wants Google Ads, programmatic and analytics run together by one Portuguese team. Best for: international brands that want a Portuguese team to run search, programmatic and analytics together. Not for: buyers who want a flat fixed fee – the agency states a revenue-share model.

Visit codedesign.org →Company profile & reviews →

2. WhiteKube

Lisbon paid-media specialist that shows Google Premier Partner and Facebook Business Partner badges on its site

WhiteKube is a small Lisbon digital marketing consultancy focused on paid advertising, data and analytics, and Amazon. Its site shows a Google Partner Premier badge for paid media and a Facebook Business Partner badge; I did not cross-check either in the platforms’ own directories. The agency reports active campaigns in more than 40 countries and clients in 9 countries, 19x sales for Salsa Jeans and +54% website sales for XTB; Yamaha is also among its clients. Its website shows no company number: I matched it by name to WTKB – Digital Marketing Consulting, Lda., which Clutch lists as the company behind the brand, so confirm the contracting company before you sign. I did not check its ownership, and its founding year is not stated.

What clients say. Clutch shows one review, which is not a usable sample. The stronger signal is the Premier badge shown on its site and its named clients: Salsa Jeans, XTB and Yamaha.

Facts: Lisbon · 2–9 people · minimum project $1,000 · English, Portuguese.

My take: my pick for a retail, fintech or consumer brand that wants a paid-media-first team across Google, Meta and Amazon. Best for: retail, fintech and consumer brands that want a paid-media-first team across Google, Meta and Amazon. Not for: buyers who need branding, web builds or SEO-led work.

Visit whitekube.com →Company profile & reviews →

3. Weboost

Porto-area performance and martech agency with Google Ads at the core of its PPC work

Weboost is a performance and martech agency in the Porto area, founded in 2018, with PPC, performance marketing, SEO and e-commerce marketing as its main service lines. On Clutch, Google Ads makes up 60% of its PPC focus, and it works mainly for e-commerce and medical clients, with tracking and martech set-up as part of the job. I did not check a Google Partner badge on its site. Its website footer gives an office in Matosinhos, Clutch gives Vila Nova de Gaia and its registered seat is in Lousada, so ask which office will run your account. I did not check its ownership.

What clients say. Clutch: 5.0/5 from 9 reviews, mostly from e-commerce and medical clients.

Facts: founded 2018 · Matosinhos · 10–49 people · $50–99/h · minimum project $1,000 · English, Portuguese.

My take: a strong option for an online shop or clinic that wants Google Ads with proper tracking set up from the start. Best for: e-commerce businesses and clinics that want Google and Meta ads with martech and tracking set-up. Not for: enterprise multi-market programmes.

Visit weboost.pt →Company profile & reviews →

4. Gigantic Digital Growth

Lisbon growth agency combining Google Ads, conversion optimisation and SEO for B2B and services

Gigantic Digital Growth is a Lisbon agency founded in 2020 whose main lines are PPC, conversion-rate optimisation and digital strategy; on Clutch, Google Ads makes up 60% and YouTube 30% of its PPC focus. Reviewers include the retailer E.Leclerc Portugal, the law firms PLMJ and Morais Leitão and Lisbon School of Design, which makes it a good fit for lead generation in professional services and education. I did not check a Google Partner badge for this ranking, and I did not check its ownership beyond the register. Its website shows no company number; I found it by name on nif.pt.

What clients say. Clutch: 4.9/5 from 6 reviews. Reviewers include E.Leclerc Portugal, PLMJ, Morais Leitão and Lisbon School of Design.

Facts: founded 2020 · Lisbon · 10–49 people · $50–99/h · minimum project $1,000 · English, Portuguese.

My take: the agency I would brief for lead-generation Google Ads tied to landing-page and conversion work. Best for: professional services, education and healthcare firms that want lead-generation Google Ads with conversion optimisation. Not for: paid-social-heavy direct-to-consumer brands.

Visit gigantic.pt →Company profile & reviews →

5. WAY

Guimarães digital commerce agency running Google Ads for textile and home brands selling abroad

WAY is a digital commerce agency in Guimarães, in northern Portugal, founded in 2019 according to Clutch. It combines digital strategy with PPC (Google Ads 80% and YouTube 20% of its PPC focus on Clutch), SEO, email and social ads. Its reviewed clients include the home-textile brands Senseslinen and Amalia Home Collection, the latter selling in the US. Its site shows an unlabelled partner logo but no readable Google Partner badge, so I treat its partner status as unverified. The brand is run by Segmento Aliciante, Lda., which its privacy policy names as data controller; the company appears to have been registered after 2019, so the brand may be older than the company. I did not check its ownership.

What clients say. Clutch shows 5.0 from three reviews, which is a small sample. The stronger signal is its textile and home-goods clients that sell abroad: Senseslinen and Amalia Home Collection.

Facts: founded 2019 · Guimarães · 10–49 people · $50–99/h · minimum project $1,000 · English, Portuguese.

My take: a good fit for a northern Portuguese manufacturer or textile brand that wants Google Ads to sell online abroad. Best for: northern Portuguese manufacturers and textile brands selling online abroad. Not for: buyers who want a large paid-media team.

Visit way.pt →Company profile & reviews →

Quality, specialisation and what Google Ads agencies in Portugal charge

Four of the Google Ads agencies in Portugal in this ranking show a rate on Clutch, all in the same band: $50–99 an hour for Codedesign, Weboost, Gigantic Digital Growth and WAY, with minimum projects of $1,000 (Weboost, Gigantic Digital Growth, WAY, WhiteKube) or $5,000 (Codedesign). None publishes a monthly fee. Pricing models differ: Codedesign states a revenue-share model, while Portuguese PPC agencies more often charge a flat monthly management fee, a percentage of ad spend (often with a monthly minimum), or a mix of both. The ad budget itself is paid on top, usually straight to Google. Ask which model applies, what minimum spend the agency expects, and whether set-up and tracking work are billed separately. Fees are invoiced in euros.

The main choice is between an international performance team with the largest review record (Codedesign), a small paid-media specialist with a Premier badge on its site (WhiteKube), Porto-area and northern agencies for e-commerce and exporters (Weboost, WAY) and a lead-generation agency for professional services (Gigantic Digital Growth).

How to choose a Google Ads agency in Portugal

Choosing a Google Ads agency in Portugal starts with your markets and your fee model:

What a badge means – a Google Partner badge means the agency meets Google’s thresholds for spend, certified staff and account performance; Premier Partner is the top tier, given to roughly the top 3% of partner agencies in a country each year. It says nothing about your account, so ask for case studies in your sector and check the badge in Google’s directory.
Who owns the account – the Google Ads account, Google Analytics, Google Tag Manager, Merchant Center and all conversion data should be set up under your own company, with the agency given access. If the agency leaves, your campaign history and conversion data should stay with you. Put this in the contract.
Fee model – a revenue share, such as Codedesign states, aligns the agency with sales but needs clear tracking and a definition of revenue; a flat fee is easier to budget. Agree the model and the notice period in writing.
Portugal only, or other markets too – Codedesign and WhiteKube run campaigns in many countries; Weboost and WAY focus on e-commerce and exporters from the north.
Language – ads for Portugal should be written in European Portuguese, not Brazilian, by native speakers. English is very common in Portuguese agencies; agree the reporting language before you sign.

Also check the paperwork when you hire a Google Ads agency in Portugal. Look up its NIPC, which is also its tax number and its commercial-register number, on eInforma.pt or nif.pt, or order the official online certificate (certidão permanente) of the commercial register from the Portuguese registries (IRN). Check its VAT number (PT followed by the NIPC) in the EU’s VIES database. If your business is in another EU country and gives its own VAT number, the reverse charge usually applies and the agency’s invoice carries no Portuguese VAT (IVA); for a business outside the EU, Portuguese VAT is in most cases not charged on these services. Ad spend billed by Google itself follows Google’s own invoicing. Confirm with your adviser – this is not legal or tax advice. Mainland Portugal is on Western European Time (UTC+0, the same as London), one hour behind Central Europe. For comparison, here is the same list for Poland, where rates are broadly similar.

Google Ads agencies in Portugal: FAQ

The questions foreign companies ask most before hiring Google Ads agencies in Portugal.

Are the Google Partner badges of Google Ads agencies in Portugal in this list verified?

No, I did not verify the Google Partner badges of the Google Ads agencies in Portugal in this list in Google’s own directory – I read them on the agencies’ websites. WhiteKube shows a Premier badge and Codedesign links to its Google Partners profile; check the current status before you sign.

How much do Google Ads agencies in Portugal charge?

Google Ads agencies in Portugal charge about $50–99 an hour where they show a rate on Clutch, with minimum projects from $1,000 to $5,000. Codedesign states a revenue-share model; most others quote a monthly fee or a share of ad spend after a briefing. The ad budget is paid on top.

Do Google Ads agencies in Portugal work in English?

Yes, all five Google Ads agencies in Portugal in this ranking work in English as well as Portuguese. Codedesign and WhiteKube also run campaigns in many other countries; check who writes the ad copy for each market.

Should I own the Google Ads account when I hire a Google Ads agency in Portugal?

Yes, you should own the Google Ads account when you hire a Google Ads agency in Portugal, together with Analytics, Tag Manager, Merchant Center and the conversion data. Give the agency access rather than letting it create the account under its own name, so the history stays with you if you change agencies.

My verdict: which Google Ads agency in Portugal to hire

Choosing among Google Ads agencies in Portugal depends on your markets and how you want to pay. For an international brand that wants search, programmatic and analytics from one team – and is comfortable with a revenue share – hire Codedesign. For a paid-media-first team across Google, Meta and Amazon, hire WhiteKube after confirming its company details. For an online shop or clinic, hire Weboost. For lead generation in professional services, hire Gigantic Digital Growth. For a northern manufacturer selling abroad, talk to WAY.

Whichever Google Ads agency in Portugal you choose, agree the fee model, the minimum spend, the reporting language and – above all – that the ad accounts and conversion data are yours before work starts.

Was this ranking of google ads agencies in Portugal useful?

0.0 / 50 votes · Click a star to vote.

One vote per reader. Reader votes are the only source of this page's star rating in search results.

Written by Adrian DąbrowieckiSEO consultant and founder of Marketer Coffee in Wrocław. I write every ranking on this site myself. Disclosure: Marketer Coffee is my agency.Last updated 7 Nov 2026Changelog · Nov 2026: first version, 5 companies

More rankings related to google ads agencies in Portugal

The same list for other countries, and other rankings of companies from Portugal.