Link building agencies in Europe by country: methods and prices

Buying links abroad is easy; buying links that will still help you after the next Google update is not. This page compares link building agencies in Europe country by country and links to my written ranking for Poland, Germany and Spain – only firms registered and headquartered in the country, checked in the national company register.

How link building agencies in Europe differ by country

Link building agencies in Europe sell three different things under one name. Managed outreach and digital PR agencies earn links with content, data stories and pitches to journalists. Sponsored-article marketplaces let you buy a published article on a chosen site. Link packs sell a fixed number of links, often from sites built only to sell them. German agencies lean towards data-led digital PR, the Polish list includes two large sponsored-article marketplaces, and the Spanish market mixes senior SEO consultancies with paid-placement services.

Link building agencies in Europe: which country for which goal

Choose link building agencies in Europe by the market you want links from, not by price:

• Links from German-language media (DACH) – a German digital PR agency; see link building agencies in Germany.
• Links from Polish and Central European sites, or multilingual outreach run from the EU – see link building agencies in Poland.
• Links from Spanish-language sites in Spain and Latin America – see link building agencies in Spain.

What link building agencies in Europe charge

Link building agencies in Europe price their work either per placement or as a monthly retainer. Marketplaces show a price for every site, from a few euros for small blogs to thousands for national news portals. Outreach and digital PR agencies usually work on monthly retainers and rarely publish prices. A low price per link usually means the site sells links to anyone – which is exactly what Google’s spam systems look for.

How to choose between link building agencies in Europe

Whatever country you choose, ask link building agencies in Europe for sample placements from the last three months, check that those sites have real organic traffic, and make sure paid placements are marked rel="sponsored" as Google’s spam policies require. Avoid anyone who will not name the sites, offers guaranteed DA/DR jumps or sells packages from private blog networks.

Link building agencies in Europe: FAQ