Best PR Agencies in the Netherlands (2026): 6 Agencies Reviewed

Dutch and Flemish media are small, well connected and quick to read English press releases – but they still expect a story in Dutch and a local contact who knows the editors. This ranking is written for a company from the US, the UK, another EU country or the Nordics that wants to hire one of the PR agencies in the Netherlands for a launch, media relations, tech PR or crisis support in the Benelux. I kept 6 agencies and looked up each one’s KvK number, the Dutch Chamber of Commerce registration.

PR agencies in the Netherlands at a glance

If you only have a minute, these are the PR agencies in the Netherlands I would shortlist as a foreign company, in the order I would contact them. Each is reviewed below, with its registry data on its company profile.

PRLab – International B2B tech PR agency for startups and scale-ups.
Progress Communications – Benelux technology and consumer-electronics PR with an Antwerp office.
Het PR Bureau – Full-service consumer and entertainment PR agency in Amsterdam.
Coebergh Communicatie & PR – Independent PR, corporate communications and 24/7 crisis support since 1997.
Lemon Scented Tea – Brand narrative, PR and creative agency with a travel and destination label.
EUSA PR – Small senior PR consultancy for deep-tech, biotech, health-tech and cleantech.

How I ranked the PR agencies in the Netherlands

I ranked the PR agencies in the Netherlands by quality first, fit for a foreign client second and price third:

Specialism – tech and B2B PR, consumer and entertainment PR, corporate and crisis communication, or travel and lifestyle. Most good Dutch PR firms are clearly one of these.
Track record – named clients and years on the market.
Reviews – only two agencies have Clutch reviews, and one of them has a single review, so I say clearly where there are no usable reviews and which signal I used instead.
Fit for a foreign client – English-language service, Benelux coverage and experience with international brands.
Registration – every agency is registered and headquartered in the Netherlands. I give the KvK number of the Dutch company you would contract with and say when it has a different name from the brand.

I left out Dutch offices of international PR networks, and I dropped two Amsterdam agencies because I could not find a Dutch company registration behind them. That is why this list has six agencies. If you can work with a team outside the Netherlands, see the same list for Poland, where rates are lower.

The 6 best PR agencies in the Netherlands, reviewed

Every PR agency in the Netherlands below gets the same treatment: who they are, what clients say, the facts that matter when you hire, and my opinion on who should – and should not – work with them.

1. PRLab

International B2B tech PR agency for startups and scale-ups

PRLab is a B2B technology PR agency founded in Amsterdam in 2018 by Matias Rodsevich, with further offices in Austin, Stockholm, Munich and Madrid. It handles international media relations, funding announcements, thought leadership, digital PR, SEO and GEO, and media training, and says it has supported more than 200 tech clients across Europe, the US, the Middle East, Asia and Latin America. Its website is in English only. The Dutch company, PRLab B.V., was registered in 2021 and reports no staff of its own, so the team may be employed or contracted through other entities; Clutch gives Amsterdam as the headquarters, while its own FAQ also calls Austin a headquarters.

What clients say. Clutch: 4.9/5 from 18 reviews – the most reviews in this ranking. Reviewers call PRLab timely, professional, efficient and proactive and praise its brand-awareness and thought-leadership results; some want more proactive creative ideas. Named clients include Chargebee, Sendcloud, Wayflyer, Meltwater, TomTom and Recruitee.

Facts: founded 2018 · Amsterdam · 10–49 people · $100–149/h · minimum project $5,000 · English.

My take: my first call for a tech startup or scale-up that wants international tech and business press, especially around a funding round or launch. Best for: tech startups and scale-ups that want international tech and business press coverage for funding rounds and launches. Not for: consumer lifestyle brands or Dutch public-affairs work.

Visit prlab.co →Company profile & reviews →

2. Progress Communications

Benelux technology and consumer-electronics PR with an Antwerp office

Progress Communications is a Benelux PR agency for technology and consumer-electronics brands, with offices in Duivendrecht on the edge of Amsterdam and in Antwerp. It handles media relations, content, media training, events and visibility in AI search, for sectors such as IT, consumer electronics, gaming, robotics, fintech and green tech. It has worked since 1999 and is a common choice for foreign tech brands entering the Dutch and Belgian press. It publishes both a Dutch and a Belgian VAT number.

What clients say. Progress Communications has a Clutch profile but no reviews on it, so there are no usable reviews. Its client list – Microsoft, Huawei, Xiaomi, Mollie, Sonos, iRobot, Universal Robots and Freshworks – and more than 25 years in Benelux tech PR are the strongest signals.

Facts: founded 1999 · Amsterdam-Duivendrecht · about 14 people · English, Dutch.

My take: the agency I would hire for a foreign tech or electronics brand that needs its own press office for the Netherlands and Belgium. Best for: international tech and electronics brands that need a Benelux PR office. Not for: global multi-country campaigns outside the Benelux.

Visit progresscommunications.eu →Company profile & reviews →

3. Het PR Bureau

Full-service consumer and entertainment PR agency in Amsterdam

Het PR Bureau is an Amsterdam full-service PR agency known for consumer and entertainment brands, offering media relations, online PR and brand work. Client testimonials on its site include Spotify, a partner since 2011, and Netflix, for its launch in the Netherlands and Belgium. It shows B Corp commitments on its site. The current company, Het PR Bureau B.V., was registered at the end of 2014; an earlier company with the same name is closed, so the brand is older, but I could not confirm its founding year.

What clients say. Het PR Bureau has a Clutch profile but no reviews on it, so there are no usable reviews. Its client list – Netflix, Spotify, Barbie, Foodora, Specsavers and Zilveren Kruis – is the strongest signal.

Facts: Amsterdam · about 40 people · English, Dutch.

My take: my pick for an international consumer brand launching or growing in the Netherlands and Belgium. Best for: international consumer brands launching or growing in the Netherlands and Belgium. Not for: B2B tech or corporate and financial communications.

Visit hetprbureau.com →Company profile & reviews →

4. Coebergh Communicatie & PR

Independent PR, corporate communications and 24/7 crisis support since 1997

Coebergh Communicatie & PR is an Amsterdam communications and PR agency on the Leidsegracht, working since 1997. It covers media relations, corporate and brand communications and 24/7 crisis communication, mainly in the Benelux, for consumer brands, healthcare and cultural clients, and its website is in Dutch and English.

What clients say. I found no Clutch profile, so there are no usable reviews. Its client list – FrieslandCampina, Auping, KPN Zakelijk, John Frieda and Centraal Museum – and almost 30 years on the market are the signals I relied on.

Facts: founded 1997 · Amsterdam · about 10 people · English, Dutch.

My take: the senior, steady option here for Dutch media relations, with crisis support when you need it. Best for: consumer and corporate brands that need Dutch media relations and crisis support. Not for: buyers who need multi-country PR outside the Benelux.

Visit coebergh.nl →Company profile & reviews →

5. Lemon Scented Tea

Brand narrative, PR and creative agency with a travel and destination label

Lemon Scented Tea is an Amsterdam agency working since 2000 that describes itself as a creative agency built on “credible creativity” and brand narrative; in the registry its main activity is PR and communication. It works for travel and destination marketing, consumer brands and finance, and runs a travel-focused label, The Travel Agency.

What clients say. I found no Clutch profile, so there are no usable reviews. Named clients – Delta Air Lines, Hamburg Commercial Bank, The Dalmore, Veloretti, Loods 5, Vattenfall and VisitTwente – are the strongest signal.

Facts: founded 2000 · Amsterdam · about 10 people · English, Dutch.

My take: the one I would pick for a travel, destination or lifestyle brand that wants Dutch PR and storytelling in one package. Best for: travel, destination and lifestyle brands that want Dutch PR combined with brand storytelling. Not for: B2B tech PR or crisis and corporate affairs.

Visit lemonscentedtea.com →Company profile & reviews →

6. EUSA PR

Small senior PR consultancy for deep-tech, biotech, health-tech and cleantech

EUSA PR is a small Amsterdam PR consultancy for international PR, launches and market-entry communication of biotech, health-tech, cleantech and deep-tech companies in Europe and the US, with a bilingual English and Dutch website. Note the legal entity: EUSA PR is a trade name, and the company you contract with is Fryslân Boppe Holding B.V., registered in 2023 and classed as a micro business. It is the youngest and smallest company in this ranking.

What clients say. Clutch: 5.0/5 from 1 review. One review is not a usable sample. Its site shows logos such as ASML, Signify, Arcadis, TNO and TU Delft, which I could not confirm as current clients.

Facts: Amsterdam · 2–9 people · $100–149/h · minimum project $5,000 · English, Dutch.

My take: worth a call for a science-based company that wants a small senior team for EU or US market entry – check references first, because the company is new. Best for: deep-tech and science-based companies that want a small senior team for EU and US market-entry PR. Not for: buyers who need a large team or consumer PR.

Visit eusapr.com →Company profile & reviews →

Quality, specialisation and what PR agencies in the Netherlands charge

Only two of the PR agencies in the Netherlands in this ranking publish rates, both on Clutch: PRLab and EUSA PR list $100–149 per hour with projects from $5,000. The others work on monthly retainers or project fees quoted after a briefing, so ask for a proposal that says which media, languages and hours the retainer covers.

The main choice is between international tech PR (PRLab), a Benelux press office for tech and electronics brands (Progress Communications), consumer and entertainment PR (Het PR Bureau), corporate and crisis communication (Coebergh), travel and lifestyle storytelling (Lemon Scented Tea) and a small deep-tech specialist (EUSA PR).

How to choose a PR agency in the Netherlands

Choosing a PR agency in the Netherlands starts with the audience: Dutch national and trade media, Flemish media in Belgium, or international press run from Amsterdam.

Language – Dutch journalists read English, but press releases, interviews and pitches work best in Dutch. For Belgium, ask who covers Flemish media and whether French-language Wallonia is included.
Who you contract with – check which entity signs the contract in the KvK Handelsregister (kvk.nl), and check its VAT number in the EU VIES database.
VAT – in most cases a Dutch agency invoices B2B services to a business in another EU country without Dutch VAT under the reverse charge, and services to a business outside the EU generally carry no Dutch VAT either. This is not legal or tax advice.
Currency and time zone – invoices are usually in euros, and the Netherlands is on Central European Time (CET).
Results – agree what counts as success, such as target media, interviews or share of voice, rather than the number of press releases sent.

Also ask the PR agency in the Netherlands who will actually pitch your story to journalists and which titles they have placed stories in during the past year.

PR agencies in the Netherlands: FAQ

The questions foreign companies ask most before hiring PR agencies in the Netherlands.

Do PR agencies in the Netherlands work in English?

Yes, PR agencies in the Netherlands work in English with foreign clients without any problem, and PRLab works in English only. For Dutch media, the press material itself is usually written in Dutch.

How much do PR agencies in the Netherlands charge?

PR agencies in the Netherlands in this ranking that publish rates charge $100–149 per hour, with projects from $5,000 (PRLab and EUSA PR, according to Clutch). The other four work on retainers or project fees quoted after a briefing.

Do PR agencies in the Netherlands also cover Belgium?

Yes, several PR agencies in the Netherlands also cover Belgium. Progress Communications has its own Antwerp office, and Het PR Bureau handled Netflix’s launch in both the Netherlands and Belgium; ask whether French-language media are included.

Do PR agencies in the Netherlands charge Dutch VAT to foreign clients?

No, in most cases PR agencies in the Netherlands do not charge Dutch VAT on B2B services to a business in another EU country, because the reverse charge applies, and services to a business outside the EU are generally outside Dutch VAT too. Check your own situation with a tax adviser – this is not tax advice.

My verdict: which PR agency in the Netherlands to hire

Choosing among PR agencies in the Netherlands depends on your story and audience. For international tech press around a funding round or launch, hire PRLab. For a Benelux press office for a tech or electronics brand, hire Progress Communications. For a consumer or entertainment launch, hire Het PR Bureau. For corporate communication and crisis support, hire Coebergh.

Whichever PR agency in the Netherlands you choose, agree on the target media and the languages before the first press release goes out.

Was this ranking of PR agencies in the Netherlands useful?

0.0 / 50 votes · Click a star to vote.

One vote per reader. Reader votes are the only source of this page's star rating in search results.

Written by Adrian DąbrowieckiSEO consultant and founder of Marketer Coffee in Wrocław. I write every ranking on this site myself. Disclosure: Marketer Coffee is my agency.Last updated 28 Oct 2026Changelog · Oct 2026: first version, 6 agencies

More rankings related to PR agencies in the Netherlands

The same list for other countries, and other rankings of companies from the Netherlands.